GEN X UGC Creator & Creative Strategist
Rachael & Dustin Stapleton
LET’S CREATE. Hi, I’m Rae—creative strategist, lifestyle creator, and storyteller at heart.
I got my start as a copywriter at an ad agency, where I learned how to craft messaging that doesn’t just sound good—it sells. That foundation taught me how to create content that resonates deeply and drives results.
Since stepping into the UGC world, I’ve worked with over 50 brands to produce content that feels real, relatable, and ready to convert. From travel and lifestyle to wellness and beyond, I help brands tell stories that stick.
I typically create UGC for brand feeds, but I’m also open to posting on my own channels and offering whitelisting. Plus, my husband creates UGC too—mostly scripted supplement ads—and we love teaming up on projects when it makes sense.
Let’s make something impactful together.
Reach out: raquelle.jackson@gmail.com
Ontario, Canada
🤳 Gen X UGC Creator & Creative Strategist
🤳 Able to film for Women's, Men's, Couple &/Or Family Shoots
🛍️ Amazon Influencer
💻 Create for all niches
🐈 With 6 cats
🌲 Access to nature locations
🛒 Worked with 25+ brands
👩 Dry sensitive skin and medium length hair
🏠 Can film for airbnb, events, services and in person
My Services
PAID USAGE AD CONTENT
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For paid UGC ads, I create polished, high-performance content that showcases your product or service, designed specifically to drive conversions. Depending on your needs, I can provide clean versions for in-house customization, or enhance the content with voiceovers, branded taglines, and clear calls to action to effectively reach your target audience. These ads are optimized for scalability and aligned with your marketing objectives. I can work from scripts provided by you or craft custom scripts for approval.
ORGANIC USAGE CONTENT
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With organic UGC videos, I focus on creating authentic, community-driven content that feels natural and relatable—think TikTok or Instagram Reels. Often, I'm speaking directly to the camera in these ads, incorporating overlay text, trending sounds, and popular music to make the content feel spontaneous and engaging. These are designed to build long-term trust and foster organic engagement. While primarily intended for unpaid reach, these organic-style ads can also be successful when amplified through paid channels.
Working With the Best Clients and Partners
BEAUTY & WELLNESS
PETS
HOME DECOR & APPLIANCES
FASHION
TRAVEL UGC
AirBNB Photoshoot
PHOTOGRAPHY EXAMPLES
Product Photos: Branded photography
PHOTOGRAPHY EXAMPLES
Product Photos: Branded photography
Is UCG marketable to Gen X?
UGC is a game-changer for marketing to Gen X—don’t believe us? Let the numbers do the talking!
Gen Xers (yes, we’re still around and shopping!) might be skeptical about a lot of things—like the fact that we’ve seen enough "life hacks" and "miracle products" to last a lifetime—but 21% of us are still making purchases directly on social media, according to HubSpot’s 2023 Social Media Marketing Report.
And we’re not the only ones. Sprout Social’s 2023 Index reports that 30% of Gen X have pulled out their wallets and bought something from a social post in the past year. We may take a bit more convincing, but once we’re on board, we really get involved. We trust real people—not flashy ads or over-the-top influencers—so UGC is perfect for us.
Let’s face it: We’re the generation that invented skepticism (hello, we’ve been around long enough to know when something’s too good to be true). But when we see a fellow Gen Xer or Millennial drop a real, relatable review or recommendation, we’re more likely to click that "Buy Now" button. It's authentic, and it feels, well... like we’re part of the cool club, not being sold to by a robot.
So, if you're trying to win over Gen X, UGC is your best bet. No, we won’t believe everything we see—but we’ll definitely listen to someone who gets us.