GEN X UGC Creator & Creative Strategist
Rachael Stapleton
LET’S CREATE. I’m Rae (Rachael Jackson-Stapleton), a lifestyle creator who loves to travel.
No matter the brand, I specialize in telling stories that resonate with real people who are living life to the fullest. Whether you’re looking to boost sales, build a vibrant community, or create content that sparks conversations, I’m here to help you make it happen.
I specialize in UGC that you can use on your brand’s feed but I am willing to post to my own feeds and whitelist. If you’re ready to collaborate, email me at raquelle.jackson@gmail.com. You can also check out some of my past work by clicking on the videos below.
Ontario, Canada
🤳 Gen X UGC Creator & Creative Strategist
🤳 Able to film for Couple & Family Shoots
🛍️ Amazon Influencer
💻 Create for all niches
🐈 With 6 cats
🌲 Access to nature locations
🛒 Worked with 25+ brands
👩 Dry sensitive skin and medium length hair
🏠 Can film for airbnb, events, services and in person
My Services
PAID USAGE AD CONTENT
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For paid UGC ads, I create polished, high-performance content that showcases your product or service, designed specifically to drive conversions. Depending on your needs, I can provide clean versions for in-house customization, or enhance the content with voiceovers, branded taglines, and clear calls to action to effectively reach your target audience. These ads are optimized for scalability and aligned with your marketing objectives. I can work from scripts provided by you or craft custom scripts for approval.
ORGANIC USAGE CONTENT
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With organic UGC videos, I focus on creating authentic, community-driven content that feels natural and relatable—think TikTok or Instagram Reels. Often, I'm speaking directly to the camera in these ads, incorporating overlay text, trending sounds, and popular music to make the content feel spontaneous and engaging. These are designed to build long-term trust and foster organic engagement. While primarily intended for unpaid reach, these organic-style ads can also be successful when amplified through paid channels.
Working With the Best Clients and Partners
WELLNESS, BEAUTY & FITNESS
30 Sec Comedic Hair Product Organic Reel for IG and TT
Raw Footage for Protein Company (Paid Ad Usage)
Pet Litter Organic Insta Reel
Body Acne Spray
TikTok Organic Testimonial
3 Minute Testimonial/Product Demo for a SkinCare Product line
Testimonial Footage for Beauty Elixer
Organic Style Pimple Patch Testimonial Review
TikTok Viral Style Organic Content
Clean Audio 15 Sec Pumpkin Gummies Energy Content
VIDEO EXAMPLES FASHION: SHOES,CLOTHING AND /OR ACCESSORIES
Organic Style
Elevate Your Brand with Authentic Organic GRWM Fashion Content That Resonates As a content creator bridging the best of Millennial and Gen X values, I craft organic, eco-conscious GRWM fashion content that speaks to modern, discerning consumers. My style is all about effortless, versatile pieces that blend the timeless with the trendy—perfect for those who prioritize comfort, quality, and sustainability without sacrificing style. Whether you're appealing to a Millennial audience looking for fresh, sustainable fashion or Gen Xers seeking reliability and sophistication, my approach connects with both generations. With a focus on authenticity, I deliver engaging content that not only showcases your brand’s products but also resonates deeply with my audience's values. Let’s collaborate to create fashion storytelling that highlights the beauty of mindful, everyday style, while building genuine connections with consumers who care about the planet, quality, and real-life wearability.
GRWM - Organic Ad for Clothing Company
GRWM - Organic Ad for Clothing Company
GRWM - Organic Ad for Clothing Company
GRWM - Organic Ad for Clothing Company
VIDEO EXAMPLES
Unboxing Style. Same footage used 4 ways.
Clean Original Footage for Unboxing Clothing Company. No sounds. No music. No tags.
Funny Narration using Footage for Unboxing Clothing Company.
Viral Comedy Skit Example using Original Footage for Unboxing Clothing Company.
Another variation of Viral Comedy Skit Example using Original Footage for Unboxing Clothing Company.
HOME DECOR, APPLIANCES & PETS
Same Script/Ad done 4 different ways
Clean Original Footage for Coffee Machine Company. No sounds. No music. No tags.
Variation using same footage but with hook, VoiceOver using microphone and text overlay.
Same Coffee Ad Footage- Made for TikTok or Socials with trending music
Variation using same footage but with hook, VoiceOver (no microphone), soft background music and text overlay.
Organic TIK TOK Pet Treat Ad Example
75 Sec Testimonial/Product demo for a Coffee Machine Company
VIDEO EXAMPLES
Organic Style
Unboxing Video: Bedding Collection Reveal
Step into a world of comfort and style with our Bedding Unboxing Video, where we showcase everything from luxurious sheets to plush duvets and stylish duvet covers. In this video, I unbox and explore the premium details and quality of a curated bedding collection, offering an honest, first-look experience. Watch as I unwrap each product and highlight its texture, design, and craftsmanship—showing how the right bedding can elevate your space into a sanctuary.
With a focus on quality, sustainability, and design (when applicable), I’ll give an authentic review of each item, touching on factors like fabric feel, durability, and ease of care. Whether you're a brand looking to showcase your latest bedding collection or a company hoping to reach an engaged, home-focused audience, this unboxing video brings your products directly into the hands (and homes) of potential customers.
Why this works for your brand:
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Authentic Engagement: I provide a genuine, relatable first impression that resonates with viewers looking for real-life experiences with bedding products.
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Comprehensive Product Highlighting: Each item is carefully unboxed, with close-ups and detailed commentary, offering a thorough look at the features and benefits.
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Trust-Building: Potential customers trust honest reviews and want to see how bedding items feel and look in a real home setting.
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Visual Appeal: Bedding is all about aesthetics—this video captures not only the feel but also the beauty of your products, helping customers visualize how your bedding will enhance their own homes.
By showcasing your products through organic unboxing content, I can help introduce your bedding collection to a broad audience who is ready to invest in comfort, style, and quality. Let's make sure your brand is the first thing they reach for when upgrading their sleep space!
PHOTOGRAPHY EXAMPLES
Product Photos: Branded photography
PHOTOGRAPHY EXAMPLES
Product Photos: Branded photography
Is UCG marketable to Gen X?
UGC is a game-changer for marketing to Gen X—don’t believe us? Let the numbers do the talking!
Gen Xers (yes, we’re still around and shopping!) might be skeptical about a lot of things—like the fact that we’ve seen enough "life hacks" and "miracle products" to last a lifetime—but 21% of us are still making purchases directly on social media, according to HubSpot’s 2023 Social Media Marketing Report.
And we’re not the only ones. Sprout Social’s 2023 Index reports that 30% of Gen X have pulled out their wallets and bought something from a social post in the past year. We may take a bit more convincing, but once we’re on board, we really get involved. We trust real people—not flashy ads or over-the-top influencers—so UGC is perfect for us.
Let’s face it: We’re the generation that invented skepticism (hello, we’ve been around long enough to know when something’s too good to be true). But when we see a fellow Gen Xer or Millennial drop a real, relatable review or recommendation, we’re more likely to click that "Buy Now" button. It's authentic, and it feels, well... like we’re part of the cool club, not being sold to by a robot.
So, if you're trying to win over Gen X, UGC is your best bet. No, we won’t believe everything we see—but we’ll definitely listen to someone who gets us.